Hairstory, pioneer of detergent-free hair cleansers, is announcing new executives as part of its leadership team as the brand sets its sights on additional growth.  

Hairstory has experienced exponential growth over the past three years, the brand says, increasing revenue by 190%. Hairstory’s new leadership will capitalize on the growing consumer interest around cleaner products, simplified beauty routines, and environmentally friendly practices.

Hairstory’s new chief executive officer is Harley Butler. Butler is an expert in scaling high-growth businesses to new levels. He believes leveraging emerging technologies and channel mix are the key driver of business success. He has over 20 years of experience in a range of consumer and SaaS companies, including Target, Adobe, Prezi, Cisco, and Flip Video.

Under Butler’s leadership, Hairstory will double down on its mission to change the way people wash their hair. Its unique business model and investment in the hairdresser community, coupled with its early commitment to thorough education about the hazards of shampoo and the benefits of detergent-free cleansing, continued support for its to create a foam-free future where everyone’s hair and scalp are their healthiest.

“Hairstory’s commitment to empowering creatives and delivering exceptional results positions each strategic hire as a driving force in the organization,” said Harley Butler, CEO of Hairstory. “We look forward to continuing to lead the no-shampoo movement, expanding our hairdresser network, and furthering our sustainability efforts, particularly around product and packaging innovation.”

More New Leaders at Hairstory

Dina Rosenbloom is the new chief marketing officer. Rosenbloom is a beauty industry veteran who, for the past 11 years, served as Senior Vice President at Creed Fragrances North America. She is an omnichannel thought leader with a passion for transforming and scaling brands within the haircare and beauty space. Prior roles include leadership positions in marketing at Unilever, Carol’s Daughter, and Bumble and bumble.

Larissa Rhodes is the new vice president of sales. Rhodes was previously vice president of professional sales at Olaplex, where she doubled the North America Professional Sales business and helped build out best-in-class launch strategies.

Stephanie Savidge is the new Design Director. She has over a decade of experience in luxury beauty, working for industry leaders such as L’Oréal Luxe Division and Unilever Prestige. She brings expertise in brand building, global campaign direction, packaging and product design, visual merchandising, and digital production, along with her strategic focus and thoughtful team leadership.

Hairstory’s Co-Founder Steps Down

After serving as CEO from 2015-2022, Co-Founder Eli Halliwell will continue his involvement with the brand as Executive Chairman.

In this role, Halliwell will oversee the management of the Hairstory Board, including its investors and advisors, and take an active advisory role in the business’s day-to-day operations with a heavy focus on its environmental impact and sustainability.

Under Butler’s leadership, Hairstory will double down on its mission to change the way people wash their hair. Its unique business model and investment in the hairdresser community, coupled with its early commitment to thorough education about the hazards of shampoo and the benefits of detergent-free cleansing, continued support for its to create a foam-free future where everyone’s hair and scalp are their healthiest.

“Hairstory’s commitment to empowering creatives and delivering exceptional results positions each strategic hire as a driving force in the organization,” said Harley Butler, CEO of Hairstory. “We look forward to continuing to lead the no-shampoo movement, expanding our hairdresser network, and furthering our sustainability efforts, particularly around product and packaging innovation.”

Hairstory currently sells direct to consumer and through its vast network of independent hairstylists.